Smart, story-driven GTM strategy—for leaders building what’s next.

I help early-stage teams clarify their story, sharpen their strategy, and launch with confidence.

What’s my story?

I’m a fractional GTM strategist and content director with 20+ years of experience helping teams tell the right story—and use that story as the foundation of their brand.

I’ve launched editorial teams, brought pre-seed startups out of stealth and into the Wall Street Journal, and built content marketing engines for Fortune 500 companies. My approach blends journalistic curiosity with GTM precision: I ask the hard questions, find the clearest story, and turn it into action.

Clients bring me in when they need a strategic partner who doesn’t just make the plan—but helps execute it, too.

My clients

I work with companies at the intersection of mission, culture, and innovation and have deep experience across consumer tech, tech-enabled services, and two-sided marketplaces.

Most of my clients are early-stage startups or startup organizations within Fortune 500 companies.

My approach

With experience leading marketing functions at Amazon, and companies with < 5 employees – I’m a chameleon. My default MO is to deliver high-standard work that delivers results through intentional-but-scrappy, data-driven work. I make space in my monthly schedule to to experiment with AI tools, ensuring I bring innovation and high horsepower to every project I take on.

My superpowers

Curiosity and insight are at the core of everything I do. As a former journalist, I’m programmed to make sense of people and the world around me through asking questions. And as an ex-Amazon employee, I’m data obsessed. In my consultancy, I combine qualitative data with real customer insight to tell stories – and build brands – that resonate.

  • Whether you’re launching a new business or product, I’ll gather customer insights, conduct competitive analysis to develop positioning and differentiation. Then I’ll develop and execute a Go-to-Market (GTM) and brand strategy, creating high bar content throughout your customer journey, from ad, to landing pages, to lifecycle marketing.

  • As a recovering 3x head of marketing, and former PMM and Content Manager – I understand the needs of a solo marketing leader. I take full ownership of a single marketing discipline, or lead a product launch end-to-end, to get sh*t done to make you look good in your next QBR.

  • For product leaders who have a product – but no launch strategy – I can operate as their marketing right hand. I have 8+ years of experience as a PMM and support with market research, customer insights, UX copywriting, and GTM strategy.

  • With a decade of experience working in media, I’m a comms org’s secret weapon. I develop content strategies that PR teams can can turn into news, lead whitepaper research and execution, and ghostwrite thought leadership.

Who I work with

Ways to work with me

Most people hear ‘consultant’ and they think of a white glove strategist. I work with leaders who need help with strategy development, and hands on execution.

Fractional GTM Leadership

Plug me in as your GTM lead. I’ll help you find your brand voice, sharpen positioning, and build the scaffolding for marketing that scales.

Fractional Content Leader

I’ll bring my expertise as a marketing leader to develop a full-funnel content strategy that builds your brand and drives engagement – considering owned and earned channels.

Project-Based Sprints

Need to move fast? My fixed-scope sprints are designed to solve core strategic challenges—like refining your story or mapping a launch plan—in four weeks or less.

Testimonials

  • Lisa cares deeply and genuinely about the customer experience, has high attention to detail, and gets things done.

    Katherine F., SVP Product, Series A Consumer Tech

  • Lisa sits at the nexus of product, sales, growth, and exec. She drives products forward and makes big things happen, with a laser focus on the customer.

    Tracy P., CMO, Series A PropTech

  • Lisa immediately deepened our understanding of our customers and how we could better meet their needs. She differentiated our product, created new positioning and drove immediate, ongoing impact to our business.

    Clare R., CPO, Seed Stage Climate Tech

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