Kopperfield
Kopperfield is a seed stage home electrification startup that makes home EV charger installations easy through instant online estimates, an online scheduling platform and vetted electrical contractor network.
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Define growth goals and strategy to reduce D2C CAC 80% while launching in 20 new markets.
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Conducted customer research to learn that customer priorities were trust, speed, and pricing. Identified opportunity to demonstrate the value of the marketplace (vs. hiring an electrician directly), and how we supported local businesses.
Launched Price Matching & monthly re-engagement discounts
Developed the Kopperfield Promise, a set of guarantees to build customer confidence
Established the Kopperfield Certified Pro network, a branded demonstration of the value of our electrician vetting process
Launched dynamic, location-specific Landing Pages, and recommended enhancements to proposals
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Decreased CAC 65% while launching in 20 new markets
Increased leads 120% QoQ and doubled monthly bookings volume (with a flat budget)
Doubled conversion rate over 2 months
Drove 12% incremental lift in bookings through Lifecycle email and discounts