Services

Whether you’re launching a new business or product, I’ll gather customer insights, conduct competitive analysis to develop positioning and differentiation. Then I’ll develop and execute a Go-to-Market (GTM) and brand strategy, creating high bar content throughout your customer journey, from ad, to landing pages, to lifecycle marketing.

Gain a deep understanding of your customers through custom-designed qualitative and quantitative research. I’ll help you learn what motivates your customers, influences their purchasing decisions, and their day-to-day lives. This will inform a positioning framework that differentiates your product (and may influence its development, too!).

An insights-driven multi-channel, multi-format content strategy that will support your customer journey and sales process.

Increase conversion, elevate your brand or create landing pages tailored to specific audiences. I’ll create a positioning framework, information hierarchy and write copy for your homepage and custom landing pages. Design not included (but I can lead that, too).

Embedded marketing leadership without full-time commitment. I’ll create and execute full-funnel marketing strategies to drive early growth for early-stage startups and small businesses.